Tukulu: A BEE deal to celebrateJT Communication Solutions
Tukulu: A BEE deal to celebrate
Papkuilsfontein Vineyards Ltd will be hosting a Food and Wine Pairing Evening at Melrose Arch in Johannesburg on August 13.
Samuel Viljoen, Tukulu’s winemaker, will be the host at the function which celebrates the 10th anniversary of Papkuilsfontein Vineyards Ltd and their Tukulu portfolio.
There will also be an event at the farm in Papkuilsfontein on August 6.
What started out as an idea by a group of black bottle-store owners to produce their own brandy ten years ago has seen the group lead a BEE consortium that owns a 976Ha vineyard valued at more than R37m today.
The vineyard is situated near Darling in the Western Cape. Here are grown top quality vines for one of this country’s foremost empowerment labels, the Tukulu Wines.
Through Papkuilsfontein Vineyard BEE Investment (Pty) Ltd, the group owns a 36% stake in Papkuilsfontein Vineyards Ltd, together with top wine producer, Distell Group Ltd, which owns 49%, and the Maluti Groenekloof Community Trust, (made up of the Papkuilsfontein workers and disadvantaged community members in Darling), with a 15% shareholding.
“We held the enviable position of holding almost 80% market share in the retail and wholesale liquor trade in Soweto, Vosloorus, Katlehong, Springs, Carletonville and Vereeniging. It just made sense to position ourselves for a stake in the wine and spirits industry when it was unbundled to include black ownership,” says Joe Chakela, spokesman and one of the founding members of Papkuilsfontein Vineyards Ltd.
“The Papkuilsfontein transaction was a pioneering transaction in the wine industry, concluded in 1998, long before the Generic Codes on BBBEE were penned,” explains Kurt Moore, Group Manager BBBEE at Distell.
At the heart of the empowerment model adopted by the parties to this deal was the recognition of the operational role and value that the two empowerment partners would add to Distell.
Long before the introduction of the elements of human resource and skills development, employment equity, and social and economic development to the BEE policy framework, the Papkuilsfontein deal had already incorporated these in its structure.
“These elements are integral to the Papkuilsfontein initiative. Board members have been exposed to the industry and the challenges involved in growing a brand. We are proud to say that in the past ten years, Papkuilsfontein has had two black wine makers (male and female), a black male viticulturalist and a black male assistant farm manager,” a proud Moore adds.
The farm workers have been trained in the production of the top quality grapes, which are used for the Tukulu wines.
“The funding arrangement enables our consortium and the community trust to physically acquire our respective shareholding and pay for it over an extended period of 20 years,” explains Chakela.
The toil and sweat of the past decade have borne fruit, with Tukulu wines – a brand that can stand alongside any competition –amassing several awards (both locally and internationally) and its sales gaining momentum in both the domestic and international markets, including Japan, Canada, Europe, Ethiopia, Mozambique, Botswana and Namibia.
The Tukulu wine portfolio includes: Shiraz, Pinotage, Chenin Blanc, Viognier, Organic Chardonnay and the Organic Sangiovese.
The pinotage and the chenin blanc collectively enjoy NINE accolades between them.
Ten years on, the sun still shines brightly above the rich, deep red soil of the farm Papkuilsfontein, offering good reason for celebrations.
The founding members of the consortium including the now former bottle-store owners, and representatives of the community trust will be available at both events.
Note to Editor
As part of its 10-year celebrations, Papkuilsfontein Vineyards Ltd will be hosting an event at the farm in Papkuilsfontein and a Food and Wine Pairing Evening at Melrose Arch in Johannesburg, on 6 and 13 August 2009, respectively.
Samuel Viljoen, Tukulu’s Winemaker will be the host of the Food & Wine Pairing Evening at the Melrose Arch.
The media will have unfettered access to all aspects of the celebrations including interview opportunities with the farm workers, the wine maker, the assistant farm manager who represents the community trust and is currently being groomed to take over as farm manager, and the former bottle-store owners.
Media invitations to the events will be co-ordinated by JT Communication Solutions.
JT Communications Solutions
Tel: 011 788 7632
Mobile: 083 268 1446
On Behalf of Distell
Group Manager BBBEE
On Behalf of
Papkuilsfontein BEE Invest. (Pty) LTD
Submitted by Rami Nhlapo
PR Company: JT Communication Solutions
Telephone Number: 011 788 7631/2
Cellphone Number: 083 288 7148
Client`s name: Papkuilsfontein Consortium