ArtSpoken & Reviews
Brenda Kali launches Beyond Corporate SludgePeter Feldman10/15/2012 12:26:16 
Peter Feldman: Author and communicator Brenda Kali is a rare breed of individual who is blessed with a spiritual insight into the intricate workings of the corporate world. She has spent most of her life in the communications industry and is able to speak from a position of knowledge and experience. In an extensive career that spans a wide range of genres, Kali is able to communicate in direct terms on how to find equilibrium, sanity and harmony in the workplace. Her impressive background in the industry has included writing three books, working as a journalist, serving as a broadcast and telecommunications executive, and as a strategist. She has helped shape the reputations of a number of high-profile companies. Kali is in an ideal position to dispense her words of wisdom and her new book, "Beyond Corporate Sludge," which was launched last week, serves as a practical guide for stressed executives, managers and employees on all levels. The book provides insights and universal truths which are constant reminders of our nobility of spirit and the innate courage we possess as human beings. The information helps us create a work-like harmony beyond the confusion that exists in the bustling, noisy, chaotic world of the corporate environment. The creation of the book, Kali says, was prompted by her captivation of human behaviour in a corporate environment. “People when they get into a corporate environment change. Most companies by their very nature experience some toxicity. People forget who they are, they forget their core and their spirit and they get caught up in the greed and the hype and the agendas and manipulation. They forget at the end of the day that we are spiritual beings.” Kali conceived the book some years ago while working in an executive position with a major company where she closely observed the human behaviour there. “I decided we had to have balance and harmony wherever we are and that’s when the book started to germinate.” She took a year’s sabbatical and, between travelling and consulting, she wrote “Beyond Corporate Sludge.” Her writing schedule, she revealed, was hectic and often began at 3am. “There are universal truths that are not new and reside in the core of every human being. I just packaged it in a way that people can make use of it as a tool to shift their behaviour.” Kali admits that she enjoys writing practical guides. “Many years ago I had a defining moment in my life and I thought that if I had to pick up a pen to write again then I was going to write a practical guide to uplift consciousness and shift behaviour.” Kali comes from a theatrical background as her father was a vernacular playwright and an impresario. She believes that basically at heart she is a communicator. “Growing up as a middle child in a family of five girls one had to learn to communicate.” “Beyond Corporate Sludge’ is peppered with Brenda Kali’s acute observations and corporate life experiences and allied to her own deep spirituality it can only be a fascinating, instructive and uplifting journey. Feldman has been a journalist and arts critic for almost 50 years and served on The Star in various capacities for 35 years, ending up as a specialist writer on films, music and theatre. During that time he travelled extensively on assignments and interviewed many international film and pop stars, both in South Africa and overseas. He also covered some of South Africa's biggest film and musical events. He is active in the freelance field and his work has appeared in a variety of South African newspapers and magazines. He writes regularly for Artslink.co.za, The Citizen, and The Sunday Independent. He also contributes movie reviews on Mondays to The Gordon Hoffman Easy Morning Show on 1485 Radio Today (www.1485.org.za) and has worked on TV in his specialist capacity. Over the years Feldman has been the recipient of several awards for his contribution to music journalism and the SA record industry. He wrote lyrics for some top artists, including Sipho Mabuse, and had a hit disco single, "Video Games," which was released in 1988. |
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