Open Day: New AFDA campus In DurbanSharlene Versfeld
AFDA: The South African School of Motion Picture Medium and Live Performance Campus Open Day in Durban – October 6, 2012.
South Africa's premier film, TV and performance school opens its new campus in Durban in 2013, and prospective students and interested stakeholders are invited to attend an Open Day on the new campus on Saturday, October 6.
AFDA’s Durban campus was launched at the 33rd Durban International Film Festival in July which has, over the years screened student films as well as major films which have involved alumni such as Gog’ Helen, Sleeper’s Wake and Zama Zama.
AFDA: The South African School of Motion Picture Medium and Live Performance was started in 1994 in Johannesburg with a rented television, a broken VCR machine and six students. In eighteen years, AFDA has expanded, encouraged and inspired a number of young talent to create relevant and engaging film and media content to ultimately contribute to the growth of the South African industry. This is in recognition of the programme’s distinctive pedagogy and curriculum designed by Bata Passchier, CEO and co-founder: “The AFDA programme aims to bring to Durban the tertiary education that is designed for the new millennium whereby the use of aspirational individual learning results in unique hard skills through self-regulated discipline, and integrated group learning results in the ability to produce valuable products in concert with others. AFDA’s learning facilities and equipment are aligned to relevant technological developments enabling our students to achieve their learning goals, which are in turn in alignment with relevant market trends. Ultimately the learning value is sustained through the connectivity of the multi-faceted network involved in the programme’s process.”
Chairman and Co-founder of AFDA, Garth Holmes says “The Durban KZN axis is critical for providing the region with an international standard of learning. An international standard that is capable of producing the intellectual, aesthetic, conceptual, attitudinal and technical skills required to create the necessary commercial platforms to evoke Durban’s unique cultural voice. “
“We look forward to the contribution that the Durban campus will make to the reconstruction of our national identity as AFDA continues to use film, performance and TV as a tool for nation building and entrepreneurship. We are particularly interested in the opportunities that exist for the Durban Campus to engage with, amongst other things, the rich Indian and Zulu heritages that abound in the province. This may also open up the possibility of creating a uniquely South African “Bollywood” genre.”
The new campus is situated in Glen Anil at 2a Highdale Road. The Open Day begins at 09:30 for 10:00 until 12:00 and offers attendees the opportunity to visit the new campus site and view casual screenings of AFDA students' work. The Open Day will include various other presentations touching on AFDA's history, the curriculum, plans for the new campus, building a career in performance and/or film production which will all be presented by one of the founders, two current AFDA students from Johannesburg and Cape Town sharing their experiences as well as AFDA academic staff.
Prospective students can contact Durban-based Marketing Officer, Milena Gevers for more information. (email@example.com / 079 833 1682). For more info about the school go to www.afda.co.za
Issued on behalf of AFDA by:
Versfeld & Associates
Mobile: 083 326 3235
Tel: 031 811 5628