Global experts crack the music whipJT Communication Solutions08/23/2012 12:26:54
The South African, African and international music landscape is about to be dramatically transformed at the Moshito Music Conference and Exhibition from 5 to 7 September. Subject matter experts are poised to deliver crucial addresses at this year’s foremost music industry event taking place at the Sci Bono Discovery Centre in Newtown, Johannesburg. Now more than ever, Moshito is fulfilling its objectives of broadening the business intelligence of music industry professionals in South Africa and the rest of the continent, strengthening business networks for participants and informing attendants about the progressive nature of the global music industry. The dynamic event will be bolstered by a keynote address by the MEC for Sport, Arts, Culture and Recreation, Lebogang Maile, who has the youth’s best interests at heart and who fully acknowledges the role the music industry plays in any thriving society. “This music conference is the only one of its kind on the continent and signifies an important milestone in the joint efforts of the industry to broaden industry knowledge and participation, and also address issues that directly impact the positioning of local music in a rapidly changing global arena,” said Maile. In line with the MEC’s address Moshito 2012 is also filled with opportunities to engage fellow musical counterparts from all corners of the world to explore the depth and range of young creatives at the Moshito Youth Explosion taking place on Thursday evening, 6th September 2012. The conference also welcomes international artists, paying a special recognition to visiting artists from Reunion Island, Colombia, Democratic Republic of Congo, Switzerland, France, Uganda and Zimbabwe. The MEC will be supported by an impressive line-up of experienced and thoroughly qualified speakers who will impart their vast knowledge to those in attendance. No one is more suited to the task of shaping the musical industry than CEO of ESP Afrika and Cape Town International Jazz Festival Rashid Lombard. The former award-winning photojournalist, station manager of Fine Music Radio and ex-programming manager at P4 Smooth Jazz Radio will be discussion applies his expertise in the management of entertainment and entertainers locally and internationally. With more than 20 years’ experience managing music concerts and events, Lombard continues to play a pivotal role in conceptualising, strategizing and implementing the marketing strategies for the Cape Town International Jazz Festival. He has made his Moshito address his highest priority, citing that it’s by far the most indispensable musical conference to take place on the African continent. This core message will be echoed by professional record producer and sound engineer Jonathan Shaw of Shaw Music Studios. At this year’s Moshito, he will draw on the experience he has from working with various independent artists and as well as from his in-depth knowledge of music consulting, marketing and education that he executes through Ilibion Music. Moshito 2012 will prove to be the perfect playing field to Simoné Aronje-Adetoye, an individual who is no stranger to making indelible marks in people’s lives. She has been instrumental in bringing the universal language of music to the poor and underprivileged youth of Limpopo. She is behind the Limpopo Youth Orchestra and has made many sacrifices, including initially using her own resources to establish an orchestra that is fast becoming internationally acclaimed. Aronje-Adetoye’s expertise in teaching music to youth with physical disabilities will demonstrate Moshito’s approach of being an all-inclusive musical conference that caters for everyone’s needs, no matter how specialised. The East African music scene would not be in the strong position it finds itself without the contributions by William Osusa, who is also known in the music circles as Tabu Osusa. The Kenyan native is the founding Executive Director of Ketebul Music and for the last three decades has been involved in the music industry as a successful promoter, producer, composer and band manager. Osusa has been actively involved in shaping and running some of Kenya’s most credible recording and performing bands in the country, including the revered Orchestra Virunga and The Nairobi City Ensemble. Moshito affords him the opportunity to pursue his life-long goal of seeking, discovering and promoting young African talent that performs a blend of African music. Topics to be brought across by influential speakers include the artist in the 21st century (facilitated by George Lusenga from the Association of Independent Recording Companies, Fredy Masamba and Zimbabwe’s Abundance Mutori); the state of live music in South Africa, Africa and abroad (delivered by Standard Bank Joy of Jazz festival’s Peter Tladi from T-Musicman). With such a professional and expertly equipped line-up of speakers - including South Africa’s most prominent arts enthusiast, the MEC for Sport, Arts, Culture and Recreation, Lebogang Mail - Moshito 2012 promises to disperse a wealth of knowledge that cannot be matched anywhere else. To secure a place in this not-to-be-missed gathering, bookings can be made at the Moshito offices, located on 10 Henry Nxumalo Street, Newtown, Johannesburg. Further information can be obtained from www.moshito.co.za or by calling Sina on 011 838 9145. Note to the Editor: Moshito sponsors and partners list: - Department of Arts and Culture - National Arts Council - Gauteng Provincial Government - City of Joburg - The European Union National Institutes for Culture (EUNIC) - Arts Alive International - South African Broadcasting Corporation - Jamaican High Commission - Business and Arts South Africa - Southern African Music Rights Organisation - Organisation Internationale de la Francophonie (with the SA French Season), - Equation Musique(Africa; France ;French Caribbean - Indian Ocean Music network(East Coast Africa; Indian Ocean Islands ;India; Australia) - Indian Ocean Music Market(Africa; Indian Ocean Islands; India; China; Europe) - Institute Francais (France and South Africa) - Jamaican Arts development Foundation - Organisation Internationale de le Francophonie (France) - France Volontaire - Alliance Francais - Goethe Institute - Sci Bono Discovery Centre - Mzansi Culture for the Embassy of Spain in South Africa - Embassy of Colombia in South Africa Costs for Moshito: - 3 Day pass for members of Moshito Members - R250 (NORM, CASA, AIRCO, SAMPA, SAMRO, CWUSA & MMFSA) - 3 Day Pass = R 400(Closing date 4 September 2012) - 3 Day Pass = R600 (at the door) - Daily Pass = R250 - Students = 50% Discount - Group Prince (10 People) - 10% discount For media interviews, media registration to MOSHITO 2011 and all Live Events within Moshito please contact Vanessa / Vuyo / Dees on 011 788 7632 or media@jtcomms.co.za Artslink.co.za Account: Vanessa Perumal JT Communication Solutions vanessa@jtcomms.co.za 011 788 7632 083 268 1446 MOSHITO www.moshito.co.za Web site: http://www.moshito.co.za
Related Event:
Moshito Music Conference and Exhibition
Dates: Saturday, 21st September 2013 - Monday, 23rd September 2013 Related Venue:
Sci-Bono Discovery Centre, Miriam Makeba between Jeppe and President St Newtown Johannesburg Gauteng South Africa
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