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Creatives examine the City of GoldBUZ Publicity06/12/2012 16:40:28 
Gold aka City of Gold-Diggers is a collaborative exhibition by the creatives Jana+Koos and Adele Prins at Room from 14 June until 13 July 2012. The exhibition takes shape as a sartorial expression of migration, bling, greed, adventurers, street culture, pollution, pioneers, church and capped teeth. These themes are explored with playfulness. The works examine the energy and the spirit of a place that is both loved and hated for various, often overlapping reasons. The body of work presented in this exhibition ranges from silkscreen prints and projections to three dimensional objects, created, collected and developed by the artists. For Jana+Koos & Prins, Gold, in the context of a collaborative exhibition, serves as a platform to express some of the work and ideas that they have been accumulating and experimenting with over the past year. “We have a deep-rooted love and fascination for Johannesburg and all its quirks, and this project is inspired by our interaction with this city as the place we stay, work and play in. It is a combination of design, art and illustration, silkscreen and digital prints, video and three dimensional objects. The only prerequisite we kept to, was to retain the colour palette used by each to black, white and gold and thus allow for the different styles, interpretations and techniques we use in our work, to inform the final outcome. The end result is a vastly different take and execution, with something for everyone to appreciate about the city of gold (and its gold diggers).” Jana+Koos’ prints use conceptual vantage points interpreted through a range of different mediums and techniques including photographic digital manipulation, street inspired typography, graphic design, sourcing and styling. The silkscreens presented by Adele Prins in this exhibition developed out of a digital manipulation of ink sketches in combination with letterpress printing blocks which are influenced by her interest in book design and historic printing methods, with which she now creates new Joburg memoirs. ABOUT THE ARTISTS Jana+Koos : Un.creative is a creative collaboration of two designers/art directors that studied information design at University of Pretoria (TUKS) and started their careers in advertising. After a few years and some big campaigns later, they decided to take a different approach to working as creatives and started their own studio. This allows them to work on advertising, strategic concepts development, graphic design, information design and mapping, illustration and collaborative art projects. Everything they do, be it purely visual executions or large extended brand campaigns are driven by concept. They believe in ideas and in trying new things, in cross-pollinating and in having some fun. Since starting their own endeavour they have worked on various brands and with various design and advertising agencies, locally and internationally. Their new project based, media agnostic approach to creative work allows them the flexibility to work on projects that include anything from strategic creative concepts for big brands to artwork and designs for smaller brands/clients as well as initiatives and interesting projects. See their website www.janaandkoos.com to see more work. Adele Prins is the Art Director and owner of PRINS, a graphic design studio, that has been in existence for twelve years and based in Johannesburg. Adele holds a BAFA & HonsFA in Information design from the University of Pretoria. Her philosophy and aesthetic sensibility is focused on creating work with meaning, and can be seen in her iconographic book design, art-posters, websites as well as in her interest in non-profit design work whose focus is on humanitarian issues. She is committed to promoting culture and all the different art forms ranging from visual arts, music, dance etc. In addition to her design work, she is also a fine artist, that works in various mediums ranging from drawing with pen & ink, and charcoal to oils and photography. This is her second exhibition. She had her first photographic solo exhibition Travesías: imágenes de México, at the Market Theatre Gallery in 2006. Adele’s work can be viewed at www.prinsdesign.co.za ABOUT ROOM ROOM is a new and independent initiative initiated by Urbanart Project, showcasing visual arts-led, multidisciplinary programme of exhibitions, events, workshops, on-line and off-site projects providing mainly emerging artists with agency and opportunities to present their work. A space dedicated to collaboration, inter-disciplinary dialogue and exchange. ROOM aims to be a part of an interrogative and constructive urban culture, which draws its references from its surrounding environment and by doing so, informs its visual sensibility, creative programming and values. ROOM hopes to be a context, which increases awareness of the multitude of creative production, through the projects it engages with (be they poetry, music, performance or visual art based) and to take full advantage of the ever-increasing number of platforms in the public domain. ROOM will function as an independent visual arts exhibitions and project based space, with monthly artistic programming. For more information: Contact: Maria Fidel Regueros > room@urbanartprojects.org ROOM Opening Hours: Mon – Fri 10h00 – 17h00 Saturday 10h00 - 15h00 ABOUT OUR FUNDERS About Business and Arts South Africa NPC: Business and Arts South Africa NPC is an internationally recognised South African development agency which incorporates the arts into, and contributes to, corporates' commercial success. With a suite of integrated programmes, Business and Arts South Africa NPC encourages mutually beneficial partnerships between business and the arts. Business and Arts South Africa NPC was founded in 1997 as a joint initiative of government and the business sector, to secure the future development of the arts industry in South Africa, through increased corporate sector involvement. Established as a Non Profit Company, Business and Arts South Africa NPC is accountable to both government and its business members. BASA’s Supporting Grant Scheme Business and Arts South Africa’s Supporting Grant programme is designed to assist in activating sponsorship for a cross-section of arts projects in different regions of the country. This is done by providing financial support to a project that is in an already existing relationship between a business and arts organisation. To apply for a BASA Supporting Grant, both the arts applicant and the sponsor must complete the application forms, which are designed to encourage the two partners to work together and identify areas of potential benefit. BASA allocates funds to the project once it has assessed how the partnership benefits both the sponsor and the recipient. For more information on Business and Arts South Africa, and the Supporting Grant Scheme visit www.basa.co.za e-mail info@basa.co.za, or call 011 447 2295. ABOUT THE ARTS & CULTURE TRUST (ACT) The Arts & Culture Trust (ACT) is South Africa’s premier independent arts funding and development agency. Go to www.act.org.za for more information about ACT, its funding programmes, criteria for assessment and submission of applications online. Follow the ACT on Twitter at https://twitter.com/#!/actorgza or like the Trust’s Facebook page at http://www.facebook.com/pages/Arts-Culture-Trust-ACT/162339817162875. ABOUT NEDBANK ARTS AFFINITY PROGRAMME The Nedbank Arts Affinity programme is one of four multi-award winning programmes. Since inception the Nedbank Arts Affinity programme has raised over R15 million in support of 670 arts, culture and heritage projects countrywide. Among the projects funded so far are the National Arts Festival Arts and Exhibitions Internship, Planet B, National Arts Festival Internships Programme, National School of the Arts (a discretionary grant) and FUSE (development of this production was supported in 2010). Donations to the Nedbank Arts Affinity programme are made as follows: - Credit Cards: a percentage of the purchases made on Nedbank Arts Affinity credit cards is donated to ACT, at no cost to the client; - Savings Account: an initial contribution of R2.50 is made on opening a Nedbank Arts Affinity Savings Account and a percentage of the daily credit balance is donated to the ACT, at no cost to the client; - Current Accounts: when opening a Nedbank Arts Affinity Current Account, clients receive a Nedbank Arts Affinity chequebook and a fixed amount is donated to ACT at no cost to the client for every new chequebook ordered; - Investment Accounts: a percentage of Nedbank Arts Affinity Investment Account, the total donation is based on the client’s average monthly balance - the higher the client’s monthly investment balance, the more Nedbank will donate to ACT, at no cost to the client. To become involved and make a difference in supporting arts and culture in South Africa please visit any Nedbank branch or call 0860 DO GOOD (364663). For more information please visit www.nedbankarts.co.za ROOM has received a supporting grant from BASA based on sponsorship received from SBT Juul Africa, Glo Lighting and Buz Publicity (a BASA Member). Media Queries: Bridget van Oerle / Christabel Zulu BUZ Publicity 011 482 3467 / 3489 083 263 6991 / 084 552 2417 FAX 086 594 8731 christabel@buz.co.za Web site: http://www.urbanartprojects.org
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