Introduction to an Artslink.co.za Account
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The winner for the ACT Arts Media Award 1998, 2003 and 2008 (for excellence in arts and culture reporting or criticism and generating significant coverage of arts, culture or heritage in a print, electronic or broadcast media publication or programme) is Artslink.co.za. Artslink.co.za is the easiest and most cost effective way to promote events, exhibitions and shows. The benefits are reach (see below), speed (e-mail), efficiency (automation), impact (targeted media and audience market), expansion (databases grow constantly), feedback (hyper-links for e-mail, website, ticketing company etc), permanence (searchable archive). When you submit a media release it is placed on Artslink.co.za (with images), e-mailed to South African arts, culture and entertainment journalists in all media (newspapers, magazines, radio, television, internet, and freelance) and subscribers (people who are specifically interested in arts, theatre and music happenings and events) and included in the weekly ArtWrap digest. It is also captured automatically for Google News - increasing your exposure - and archived. OPTIONS / RATES: @ R 300 (incl. VAT) for casual use - each [since 1 September 2009] OR: @ R 450/month (Debit Order) = R 5 400 (incl. VAT) for 12 months - send unlimited [since 1 September 2009] @ R 500/month (Debit Order) = R 3 000 (incl. VAT) for 6 months - send unlimited[since 1 September 2009] AND: @ R 600/month (Debit Order) = R 7 200 (incl. VAT) for 12 months - send unlimited [from 1 September 2010] @ R 900/month (Debit Order) = R 5 400 (incl. VAT) for 6 months - send unlimited [from 1 September 2010] To set up your Artslink.co.za Account e-mail info@artslink.co.za with your TAX invoice information and required option, or contact us on 082 230 2255. |
Banner Advertising
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Implementing an on-line advertising strategy is becoming an integral part of marketing campaigns - include it in yours! Your Internet advertising can be combined with the Artslink.co.za Account above. OPTIONS / RATES: @ R 300 (incl. VAT) for 300px x 100px .jpg or ani.gif (filesize limit 80KB) / week OR R 900 / month OR: @ R 750 (incl. VAT) for 300px x 250px .jpg or ani.gif / week OR R 2 250 / month (e-mails excluded) To set up your Artslink.co.za Account e-mail info@artslink.co.za with your TAX invoice information and required option, or contact us on 082 230 2255. |
MEDIA RELEASE CHECK-LIST (5 W'S AND H)
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WHO, WHAT, WHERE, WHEN, WHY and HOW? Para 1: Who is involved? The company, the writer, director, producer, actors, designers. Para 2: What is the story? What is the event, what is exciting about it? Para 3: Where is it happening? Full address, telephone number for tickets and website address. Para 4: When is it happening? The opening and closing dates, previews, starting times. Para 5: Why is it important? For the public to see and be motivated to buy a ticket. Para 6: How much? Give all ticket prices or ticket range. Para 7: How to find out more? A publicity contact and telephone number. |
Option: Submit Media Release via E-mail
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You may opt to submit a media release to Artslink.co.za via e-mail to info@artslink.co.za instead of completing the online form, but PLEASE NOTE: 1: Submit your media release in PLAIN TEXT (no styles, graphics or attachments - just good old type) 2: Provide a News Headline (Subject field of e-mail message also) (Maximum 50 characters incl. spaces) "Media Release" is NOT a headline. PLEASE DO NOT USE ALL CAPITAL LETTERS! 3: Provide an Intro Paragraph (Maximum 150 characters incl. spaces) Who is doing what, where and when? PLEASE DO NOT USE ALL CAPITAL LETTERS! (remember this is probably all most readers will see, unless you entice them to read more ...) 4: Provide News Content (in PLAIN TEXT) 5: We require a Contact Name (Publicist) 6: We require the Contact Company (Publicity Company) 7: We require a Contact Address (Phones and E-mail) 8: We require the Client's Name (URL) 9: To link a Picture to your release, send .jpg or .gif image/s attachment/s (including captions) by e-mail to info@artslink.co.za with the same Subject field as the News Headline immediately after submitting. 10: Now, you may SUBMIT your e-mail/s. |
